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How FIMI Assists with Procuring Celebrities

FIMI represents brands who want to utilize celebrities for advertising, marketing, PR and licensing deals.

Specifically, we:

» Assess: Collaborate with your team to understand the celebrity ‘wish list’, brand positioning and campaign goals
» Source: Connect with hollywood representatives to uncover all viable options and report back on inside knowledge
» Negotiate: Leverage our experience and relationships in the industry to get a ‘yes’ from your desired talent and at the lowest cost
» Execute: Manage the deal until conclusion to ensure all deliverables are met

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ALL ACCESS FOR BRAND PROMOTIONS:

Talent Procurement

FIMI utilizes its expertise and extensive relationship network to make your talent budget do more and go farther.

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ALL ACCESS FOR BRAND PROMOTIONS:

Entertainment Integration

FIMI facilitates the integration of your brand’s product or service into the lifestyles of targeted talent, the right entertainment events and into relevant television shows and movies.  FIMI offers two types of integrations: Product Placement and Celebrity Seeding.

Celebrity Seeding

The goal of celebrity/influence seeding is to channel the power of celebrity to produce mass-market awareness for your brand, while simultaneously building long-standing relationships with the particular talent that you partner with. Some of these strategies include:

  • VIP membership program: at home delivery of product for select group of talent/influencers
  • Staying “in the know” of celebrities birthdays, album release dates and other celebrations for gifting to help further penetrate relationships
  • Find creative ways that can turn seeding into meaningful media exposure e.g, building a “Budweiser boxing ring in a celebrity’s home that is later used in a magazine shoot about their personal life behind-the-scenes”)

Product Placement

Product placement in various entertainment entities is a great way to “tell your brand story” without using traditional advertising. At FIMI we have the ability & knowledge to leverage our relationships in the below categories to amplify your brand’s profile.

  • Movies
  • TV Shows
  • Music Videos
  • High Profile Events
  • OnDemand series (Netflix)
  • Web series
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